Sending Abandoned Cart Message to WhatsApp

Sending Abandoned Cart Message to WhatsApp

Recovering abandoned carts is one of the easiest ways to boost your WooCommerce sales. Instead of letting potential customers slip away, you can gently remind them on WhatsApp—right where they’re most active.

In this guide, you’ll learn how to automate abandoned cart reminder messages using BotBee and WooCommerce.

Step 1: Create a WhatsApp Message Template:

Go to BotBee Dashboard → Bot Manager → Message Template
Click on Create Template

Configure the template:

Set a Template Name
Write your message body
Add variables like Checkout URL so users can return to their cart instantly.
Click Save.

Click on “Sync Templates” to ensure the template is Approved by WhatsApp.
Messages won’t send unless the template is approved.

Step 2: Set Up the Webhook Workflow in BotBee:

Go to Webhook Workflow under WhatsApp.
Click Create Workflow
Give a Workflow Name
Select your WhatsApp Account
Choose the Message Template you created
Click Create Workflow.

Copy the generated Webhook URL.

Step 3: Configure WooCommerce Settings:

Install the plugin: Abandoned Cart Recovery Lite for WooCommerce
Go to Plugins in BotBee Dashboard.
Download the “Abandoned Cart Recovery” Plugin.

Login to WordPress website dashboard.
Go to Plugin → Add Plugin
Click on Upload Plugins and upload the downloaded ZIP File.

Now go to WooCommerce → Cart Abandoned

Go to Settings.

Adjust:

Cart abandoned cut-off time (e.g., 10–15 minutes)

Open Webhook Settings inside the plugin.
Paste the Webhook URL you copied from BotBee
Click Save Changes.

Step 4: Capture Sample Data & Map Fields:

Go to your store and simulate a user:
Add items to cart
Do NOT complete the purchase
Close the tab
Wait around 10 minutes
Go back to BotBee → Webhook Workflow
Check if sample data is received.

Now we have to configure the web hook response mapping in the phone number field.

Map the Fields: Match WooCommerce data to WhatsApp variables:
Phone Number: We have to select the phone number from JSON data, here it's under the billing.

(Note: The number should be shown without the “+” sign. if the number appears with a “+” sign in the output json, use a formatter and apply trim left to remove the “+” sign.)

Customer Name: Select first name. You can also use formatter to add last name.
Product List: Select the product list, here it is under product_name.
Checkout URL: Select Checkout URL